Chapter 1 Reading Analysis
The part that I found most interesting was "Bridging the Science and Practice of Social Media." Using research to predict how and why certain things happen online. Utilizing psychological theories to predict behavior to be successful on social media is so interesting to me, rightfully so. I think this is why I'm drawn to marketing and social media. In reading this book, I do expect to be able to draw many connections back to things that I've learned in psych class, specifically social psychology.
I'm excited to learn more about social media, and specifically its connection to psychology.
This sounds so interesting and like such a good read! I've found that phycology plays such an impactful role in social media. So, to learn about the exact science behind this is super helpful. I would even be inclined to say that without understanding the science that goes into human behavior and patterns in terms of social media it would be extremely difficult to create and maintain success on any social media platform. I'm looking forward to diving into this topic in the future!
ReplyDelete