Billie Eilish Announces "Eilish" Fragrance

Yesterday around 10 p.m. Billie posted on her Instagram story sly sneak peeks of what we now know to be her new fragrance, set to launch this November. 

Today at around 1 p.m. Billie posted on her Instagram announcing the fragrance with the caption "I am SO EXCITED to finally share my debut fragrance "Eilish" with you!!!!!!!!!!!!!! AHHHHHHHHHHHHHHHHHHHHHHHHHH!! This is a scent that I've been chasing for years and years. This is my favorite smell in the WORLD. 🤎🤎🤎 Fragrance has always been such an enormous part of my life and existence since I can remember, and it was a dream to create this scent and bring my ideas to life. This has been one of the most exciting things I've done. I can't wait for it to be yours so soon!!!!! About six hours later, she posted  another photo with the simple caption "Eilish"

I get the feeling that this will not be the only fragrance that we see from Billie, since an Instagram account dedicated to her fragrance was tagged in the post (@billieeilishfragrances), and the fact that Billie has shown interest in fragrance for some time now. In April, Billie was asked  what perfumes she wore by a fan via Instagram story questions feature. She snapped a picture of her six current favorites, one of which being "I Am Trash" by Etat Libre D'Orange, which by the way smells great despite the name.

As an amateur fragrance enthusiast and a fan of Billie Eilish, I'm so excited to hopefully get my hands on this new fragrance.